5 things that you should know before making a Web Strategy

When developing a website for your business, it is very important to first have a web strategy in place. Here are 5 things to know before you build a good web strategy:

1. Know your Target Audience: Everything on your website, right from the content to the navigation, needs to speak out to a target audience and address their problems. So find out who your target audience is first.


2. Measure and Revise your Strategy: Although your website is your most popular marketing tool, most of your visitors will not read or understand half the data on it. So it is important to measure all the popular pages, the popular routes, where your visitors came from and what keywords are being used to find you.


3. Listen before getting started: Before jumping into Facebook and Twitter, make sure you use all the effective reputation monitoring tools to find out what people are saying about you.


4. Use Offline Marketing Techniques: While it is debatable whether traditional marketing is more effective than online methods, it is very important to use both methods. What is really important is that you should always keep both methods well coordinated.


5. Maintain your Strategy: A lot of businesses come in with a bang and then fizzle out. It is important to keep updating your site and maintain your strategy at all times.