Tips to choosing an ecommerce Template for your Online Store

With so many ecommerce solution providers out there, it has become a lot easier to develop your own online store today. There are hundreds and hundreds of free ecommerce templates to choose from. And for this very same reason, it can be very difficult choosing just the right template for your site.

As a newcomer, you’re probably going to bank on the best looking template. But choosing a template takes a lot more than that. Ecommerce templates, whether free or paid, determine the stickiness or viscosity of your web page. If all this seems like gibberish to you, then let me explain it better. If you page is sticky, then your visitors are going to spend more time on it, especially if it comes replete with an eye-catching title, attractive images and informative content.

Apart from choosing a good looking template, there are other factors to take into account:

If you are building an online store, then you need a logo. Always make sure that your logo matches the design of the template. If it doesn’t, then your site is just going to look unprofessional and create a negative effect.

Before selecting your ecommerce theme, first look at your competitors’ sites and see what color combinations they use. If you want your site to look and feel a certain way, then observe what color combinations are being used.

Free ecommerce templates tend to have a fixed width that cannot be altered according to the size of your users’ browser window. Templates that have fluid widths can be altered.

These are just a few tips to help you choose a good ecommerce template for your site.